Introduction
Not all stakeholders are equal. This matrix helps prioritize engagement efforts and tailor communication to different audiences based on their power and interest in the transformation.
Phase | Map |
Lens | Operations |
Purpose | Prioritize stakeholder engagement |
Output | Stakeholder Matrix |
Who's Involved | Change managers, project leads, communications team |
Duration | 2-3 hours |
Steps
List all stakeholders affected by or influencing the transformation
Assess power (ability to impact) and interest (level of concern)
Plot stakeholders on the matrix
Determine engagement approach for each quadrant
Plan communication cadence and channels
Assign relationship owners
Template
