Introduction

Transformation doesn't happen in a vacuum. The Strategic Context Map captures the external and internal forces that shape why change is needed and what success looks like. It creates shared understanding of the landscape before diving into detailed analysis.

Steps

1. Identify external drivers (market trends, technology shifts, regulation, competition)

2. Map internal drivers (strategy, pain points, opportunities, constraints)

3. Document competitive landscape and positioning

4. Clarify strategic priorities and investment themes

5. Connect drivers to transformation objectives

6. Validate with leadership and key stakeholders

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